Boyd D. Martin - Chairman
Mr.
Martin has been in the real estate industry since 1971. As President
of Market Profiles from 1977 to 1987, he directed activities
for the firm in eleven western states and consulted with more
than 200 home builders (including most of the top 100 firms in
Southern California) in addition to land developers and major
institutional lenders totaling over 150,000 acres of land. Since
assuming the chairmanship of Market Profiles in 1991, he has
assisted and directed the servicing of clients in the following
major categories:
- Regional Positioning
- Management
- Corporate Growth Potential
- Product Positioning
- Acquisition
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- Financial Feasibility
- Product Design
Criteria
- Sales & Marketing Strategies
- Pricing and Absorbtion
- Advertising & PR Strategies
- Merchandising Strategies
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His areas of expertise are in residential, major land parcels
with master-planned communities, and the design, operational and
management considerations that are key to successful development
of golf courses. He has also assisted developers and lenders as
the project manager to successfully work out distressed properties.
Mr. Martin’s other professional development experience includes
positions as the regional President and Chief Operating Officer
at a major Southern California home builder. He acted as the General
Partner representative for Custom Living Homes to the Dove Canyon
Company for the development of 870 acres in South Orange County.
This project contained 1,250 single-family lots and a Jack Nicklaus
Championship Golf Course. In addition, Mr. Martin was heavily
involved in the operational budgeting and projections for the Dove
Canyon Country Club. He was also responsible for the development
of $167 million of residential property and 211 acres of property
in Carlsbad and Walnut California.
Mr.
Martin holds a business administration degree from University
of Oakland, a marketing degree from Santa
Ana Community College and has completed continuing education courses
in planning, construction management, planning sales, marketing
and finance.
A frequent guest lecturer, Mr. Martin has been invited to speak
by the following organizations:
- National Association of Home Builders
- Member Institute of Residential Marketing
- Building Industry Association - Orange County Chapter
- Building Industry Association-Southern California
Additionally, Mr. Martin was a board member of the Sales and
Marketing Council, Home Builders Council and Building Industry
Association-Orange County Chapter
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