Boyd D. Martin – Chairman
Mr. Martin has been in the real estate industry since 1971. As President of Market Profiles from 1977 to 1987, he directed activities for the firm in eleven western states and consulted with more than 200 home builders (including most of the top 100 firms in Southern California) in addition to land developers and major institutional lenders totaling over 150,000 acres of land. Since assuming the chairmanship of Market Profiles in 1991, he has assisted and directed the servicing of clients in the following major categories:
- Regional Positioning
- Corporate Growth Potential
- Product Positioning
- Financial Feasibility
- Product Design Criteria
- Sales & Marketing Strategies
- Pricing and Absorbtion
- Advertising & PR Strategies
- Merchandising Strategies
His areas of expertise are in residential, major land parcels with master-planned communities, and the design, operational and management considerations that are key to successful development of golf courses. He has also assisted developers and lenders as the project manager to successfully work out distressed properties.
Mr. Martin’s other professional development experience includes positions as the regional President and Chief Operating Officer at a major Southern California home builder. He acted as the General Partner representative for Custom Living Homes to the Dove Canyon Company for the development of 870 acres in South Orange County. This project contained 1,250 single-family lots and a Jack Nicklaus Championship Golf Course. In addition, Mr. Martin was heavily involved in the operational budgeting and projections for the Dove Canyon Country Club. He was also responsible for the development of $167 million of residential property and 211 acres of property in Carlsbad and Walnut California.
Mr. Martin holds a business administration degree from University of Oakland, a marketing degree from Santa Ana Community College and has completed continuing education courses in planning, construction management, planning sales, marketing and finance.
A frequent guest lecturer, Mr. Martin has been invited to speak by the following organizations:
- National Association of Home Builders
- Member Institute of Residential Marketing
- Building Industry Association – Orange County Chapter
- Building Industry Association-Southern California
- Additionally, Mr. Martin was a board member of the Sales and Marketing Council, Home Builders Council and Building Industry Association-Orange County Chapter